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VOKCHOI — Flower study campaign
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“Ceremony for everyday”

VOKCHOI begins with ceremony: jewellery that marks a day, a vow, a private turning point. The house makes pieces for everyday life, and at its centre, ceremonial jewellery: artistic forms and bespoke high jewellery shaped around a single story.

Every piece is designed by object and jewellery artist Yuyeong Choi. The atelier is obsessive about proportion, finish and how a jewel sits on the body. The eye is trained in Europe; the sensibility is Korean. The jewellery is made to be trusted over time, and kept close.

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Made to be kept close