

“Ceremony for everyday”
VOKCHOI begins with ceremony: jewellery that marks a day, a vow, a private turning point. The house makes pieces for everyday life, and at its centre, ceremonial jewellery: artistic forms and bespoke high jewellery shaped around a single story.
Every piece is designed by object and jewellery artist Yuyeong Choi. The atelier is obsessive about proportion, finish and how a jewel sits on the body. The eye is trained in Europe; the sensibility is Korean. The jewellery is made to be trusted over time, and kept close.